Privacy Policy

Last updated: July 2026

At Bellefu, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or place an order with us.

1. Information We Collect

When you interact with Bellefu, we may collect the following types of information:

• Personal Identification Information: Name, email address, phone number, billing and shipping address
• Payment Information: Credit card or payment details (processed securely through our payment provider; Bellefu does not store full card numbers)
• Order Information: Products purchased, order history, and delivery preferences
• Device & Usage Data: IP address, browser type, pages visited, and time spent on our site (collected via cookies and analytics tools)
• Communications: Any messages or inquiries you send to our support team

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping notifications, and automated SMS delivery alerts
• Respond to customer service inquiries
• Improve our website, products, and services
• Send promotional communications (only with your consent; you may opt out at any time)
• Comply with legal obligations

3. SMS Communications

By providing your phone number at checkout, you consent to receive automated SMS delivery alerts related to your order. Standard message and data rates may apply. You may opt out at any time by replying STOP to any SMS message.

4. Sharing Your Information

Bellefu does not sell, rent, or trade your personal information. We may share your data with trusted third parties only as necessary to operate our business, including:

• Shipping and logistics carriers to fulfill your order
• Payment processors to securely handle transactions
• Analytics and marketing platforms to improve our services (in anonymized or aggregated form where possible)

All third-party partners are required to handle your data in accordance with applicable privacy laws.

5. Cookies

Our website uses cookies to enhance your browsing experience, remember your preferences, and analyze site traffic. You can control cookie settings through your browser. Disabling cookies may affect certain features of our website.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, and resolve disputes.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal data
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us at support@bellefu.com.

9. Children’s Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will promptly delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at support@bellefu.com.