Terms and Conditions

Terms and Conditions

Last updated: July 2026

Welcome to Bellefu. By accessing or purchasing from our website, you agree to be bound by the following Terms and Conditions. Please read them carefully before placing an order.

1. About Bellefu

Bellefu is a premium cultural food brand specializing in authentic African staples, premium proteins, and culturally curated food products. We operate an e-commerce storefront serving diaspora communities across the United States, with a focus on the Texas corridor (Dallas/Houston) and expanding nationally.

2. Eligibility

By using this website, you confirm that you are at least 18 years of age and have the legal authority to enter into a binding agreement. Our products are intended for personal, household, and event use only.

3. Products & Descriptions

We make every effort to accurately describe our products, including weight, contents, and packaging. All products are subject to availability. Bellefu reserves the right to substitute items of equal or greater value in the event of supply chain disruptions, without prior notice, while maintaining our premium quality standards.

4. Pricing & Payment

All prices are listed in U.S. dollars and are subject to change without notice. Payment is due in full at the time of order. We accept all major credit cards and other payment methods displayed at checkout. Bellefu uses secure, encrypted payment processing.

5. Orders & Fulfillment

Once an order is placed, you will receive an email confirmation. Orders are processed and fulfilled from our micro-fulfillment center. Fulfillment timelines are provided at checkout and may vary based on order volume and product availability. Bulk and event catering orders may require additional lead time.

6. Shipping & Cold-Chain Delivery

Bellefu ships perishable products using a zero-margin-for-error cold-chain logistics approach, including premium insulated packaging and dry ice. Automated SMS delivery alerts are sent to minimize spoilage risk. Customers are responsible for retrieving packages promptly upon delivery notification. Please refer to our Shipping Policy for full details.

7. Refunds & Returns

Due to the perishable nature of our products, all sales are final unless the product arrives damaged, spoiled, or incorrect. Please refer to our Refund Policy for full details on how to submit a claim.

8. Intellectual Property

All content on this website — including the Bellefu name, logo, product photography, media, and written content — is the exclusive property of Bellefu and may not be reproduced, distributed, or used without express written permission.

9. Limitation of Liability

Bellefu shall not be liable for any indirect, incidental, or consequential damages arising from the use of our products or website. Our total liability shall not exceed the amount paid for the specific order in question.

10. Governing Law

These Terms and Conditions are governed by the laws of the State of Texas, United States. Any disputes shall be resolved in the courts of Texas.

11. Changes to These Terms

Bellefu reserves the right to update these Terms and Conditions at any time. Continued use of our website following any changes constitutes your acceptance of the revised terms.

12. Contact

For questions regarding these Terms and Conditions, please contact us at support@bellefu.com.